On the other hand, Tata Nano should go to Indonesia market. A multinational enterprise conducting business internationally must understand how the social class system works in the host country and what dos and donts exist there.
How would you segment the Indian automobile industry? Tata Nano is designed for 4 to 5 people which shows Vietnam is the country Tata Nano should expand with high population in medium and low income status as well as small family size members that Tata Nano is designed for.
This study has lasted over two months and will conclude with this formal paper written for the MBA course. Generally, social mobility refers to the change in wealth and social of individuals or families Boundless, In the bottom of the pyramid, the amount of population is the most, which the population Tata Nano will be targeting is huge, and this is a huge market to go to.
The improving conditions of Indonesian household finances and household disposable income also rose Obviously Tata Motors which is selling cheap vehicles will be targeting these group of people in volume not high end market where is just profit.
Tata Motors should set up a factory in Indonesia and export to the country nearby for example Singapore, Malaysia, Thailand and many more. Tata has done a great deal in developing the infrastructure of India, especially in Jamshedpur, the city where Tata originated. When this strategy is applied to their ideas of expansion into other markets, the concept makes a lot of sense and can be highly profitable for the company.
The highest price of market will pay for your goods or service based on survey for pricing limits MyMarketingDept. InIndia and Vietnam established extensive economic ties, including oil exploration, agriculture and manufacturing Frost, Asia is the biggest market among all, the country Tata Nano should be targeting priority is Vietnam.
More essays like this: Tata has a very different state of labor relations, for example, Tata steel, one of the oldest industries of Tata, has gone seventy-five years without a strike. The Nano makes sense for this market and has a very strong potential to do well, if executed properly.
Indonesia is one of the great family-planning success stories in the developing world. This fact is extremely impressive in a country like India, where workers go on strike quite frequently. Tata truly believes the development of a nation lies in the hands of the business owners.
How long will this car last before its maintenance costs dictate the purchase of another car? It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales.
Not to mention the requirements of the Tata Nano is the cost, regulatory requirements and acceptable performance standards, which is basically what a motorcycles can do and turns in a car.
A subdivision of the market can separate the car segment into passenger and commercial segments. Tata Motors targeted customers seeking for cost-cutting area, where basically the cheaper the better.
Over 4 billion people are poor and represent a huge market, of a bottom of the pyramid approach Prahald, Executive Summary This written project is an analysis of the international business expansion of Tata Motors, and its ability to maintain its growth in the global market.
For over years, Tatas mission has always been to develop India as a great industrial power. In a way of cost of saving including wages, production, raw material and so on, Tata Motors can easily control the quality of the product during manufacturing in their own home country without any barriers.
This strategic decision made Tata competitive in one of the most brutal industries. Tata Motors developed ultra low cost car where is emerging markets that produced in high volumes for the market needs.
According to Appendix 1, Vietnam GDP per capita had increased each year, the current population of the Socialist Republic of Vietnam is estimated to be However, it didnt damage the laid off workforce as Tata promised to pay them full salary until retirement and there after, pension benefits.
This makes it easy to see that most mobile persons were buying motorbikes, scooters, and things of that sort. Tata was the first one to introduce an eight hour work day concept in India and offered medical benefits to employees, which even today is unknown to many employers in India.Tata Motors Case Study Tata Nano Essay 1.
What could be the main Tata Nano is introduced to take over the motorcycle markets with low cost and as the cheapest car that can be afford by many drivers in India.
Tata Motor is. Tata has a very strict and bribe free culture and have always valued its employees in the highest regard.
Tata has a very different state of labor relations, for example, Tata steel, one of the oldest industries of Tata, has gone seventy-five years without a strike.
Mba- Cim - Tata Nano Case Study words | 8 pages Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally.
Tata Nano is designed for 4 to 5 people which shows Vietnam is the country Tata Nano should expand with high population in medium and low income status as well as small family size members that Tata Nano is designed for.
CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors.
On March 30,Tata Nano was launched with an ex-factory price tag of INR(about US$ ). Tata Nano Case Study Essay Sample. 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars.Download