Plus, long titles may get cut off and omit important words at the end. So your titles are more likely to make an impact if you include the most important words first. In the early days of SEO, you could stuff as many keywords in your title tags and meta description as possible, and search engines would rank you for those terms.
Google is pretty inconsistent in how, or if, it displays the meta tag in the search results. Sign up for our daily recaps of the ever-changing search marketing landscape. They help tell both people and search engines what a specific web page is all about.
Google Webmaster Tools Image from Moz. If you write a meta description that is too long, Google will truncate it. You also want people to click through to your website.
This in turn shows the search engine that your content is relevant and interesting.
Generally, you should add your brand name to the end of your title tag, typically separated by a pipe. And once you get them to the website, you want to keep them there.
Neil Patel on November 26, at Feel free to add extended qualifiers and keyword variations throughout, as good sentence structure allows. A meta description is the brief description that shows up under the page or post title in search results page see example and explains what the link that displayed is about.
Google will cut them off. Those two metrics are: Each meta description you write should be a clear description of what the page or post offers. If the description is longer, it will be truncated in search results.
In the second example you can see what happens when the meta description is too long to fit. However, since some sites use this tag for internal site search, there can be some value for including it.
If you are writing a meta description tag for each page and you shouldit should be unique.
To do that, make sure you include keywords that relate to the topic or subject matter of the page. Do Not Use Quotation Marks. Meta Keyword Tag The image below shows how searchers and visitors see your meta keyword tag: There are lots of meta tags that serve a variety of purposes, but for SEO, there are really only two that matter.
This gives the searcher a broader perspective of the page. Teasing Your Users Create curiosity in your potential website visitors! Plus, by using unique titles and meta descriptions for each page, you reinforce to search engines that your content is unique and valuable.
The content in a meta description does not influence the search algorithm. For example, you search for "HVAC repair," Google knows that terms like "heating" and "air conditioning" are related. How You Benefit From Good Meta Tags Unfortunately, neither meta description or meta keyword tags do anything to help improve your search engine rankings.
Meta Description Tag Your meta description tag requires a bit more work. The most important thing to remember is you want the right people to click on your website, so make sure you are attracting them with what you say in your meta description. Write for people Too often, businesses are so focused on optimization and trying to climb in the rankings that they forget their website needs to speak to real people, not just robots.
The language in your meta description should introduce the user to what the page is about. It is completely ignored. A user in Anchorage Alaska will see a very different result: Conclusion In the end, meta descriptions are still a worthy thing to focus on in your overall SEO efforts.Google’s Tips On How To Write A Good Meta Description.
The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a. Its how many beneficial for lead generation. and its good for seo on-page because Google take email id from meta description.
we can improved our CTR throw meta description. so if we write contact number and email id in meta description so can we generate more CTR. The meta description is a short summary of the page's content that appears under the title in search results.
Both elements show up in the header section of the HTML code for your website, which might look something like this: How to Write Good Title Tags & Meta Descriptions Watch the length: not too short, not too long.
To me, anything related to automation is probably NOT reliable!
You need to use your intelligence to rewrite a good title, meta & description. Don't ever overook the things, as a well-written title is worth half value of the whole content that comes after it. How To Write Meta Descriptions And Why It’s Important.
there’s a pretty good chance those keywords have been successful and it would be good to include them in your meta description. Do you have any other tips to add on how to write a meta description? If so, I’d love to hear about them below! How To Write A Meta Description That Gets Click-Throughs or not a result gets clicked on is one of Google’s and Bing’s first clues about whether any given result is a good match to a query.Download