I will now start a deeper analysis. Its target consumers are not only children but also those people who are young and office going. The effectiveness of the marketing effort can Kellogg s special k target market report can be explained by the increase in the sales figures of Kellogg products as well as enhancement in the market share.
I will only analyze and compare the front side of the packagings. Special offers are also other marketing techniques applied by the Kellogg Company.
Kellogg is able to manage its trade practices efficiently which helps it in its promotion Kellogg School of management Many consumers are health conscious while having their breakfast and Kellogg takes care of these people as well and it segmented them as shape management. When promotions are done people become aware about the products and then advertising encourages them to purchase the products.
The presence of more words perhaps make clearer the brand benefits. Television commercial is an above the line promotional activity because it is paid directly.
Products of Kellogg are produced in more than 18 countries and these products are sold in more than countries of the world. Kellogg is a company based in America and produces a range of brands. This is another differentiating point as on the All Bran packaging there is no mention of pleasure.
The positions of the main descriptive parts on the packagings are a little different: The back side contain brand sales ptiches which will be reviewed in another post.
Thus, the key brand benefits are again highlighted but the delivery to the consumers may be problematic. Hence it is easy to recognize in-store and by this the shopping process is eased. Kellogg also uses mascots for its marketing activities e.
These kind of promotional techniques help companies in making its good image into the mind of consumers e. Messages which are required to reach at the consumers are the features of the products as well as the benefits that the consumers will get by consuming the products of Kellogg.
Marketing department also requires creating good marketing strategies so that consumers can be attracted easily. Since Kellogg is present in more than countries, it is required to understand the taste and preferences of the people of different parts of world.
Similarly, Kellogg involved itself in many motorsports events to promote its brands e. This event was a large scale event and Kellogg needed better trade practices to fulfill the requirements of the consumers.
In this activity Kellogg not only provided its products, special offers and prizes to the consumers but also it used a celebrity which helped it in its promotion. Advertising campaigns which do not follow the legal requirements are charged and companies have to bear high financial penalties. It can be concluded that the targeted consumers are willing and able to pay the higher price.
Given the brand benefits which are nearly medicinal All Bran says it brings, one can say a certain number of customers engage with All Bran on a functional level.
Kellogg is involved in many promotional activities. It can be said bowel problems are considered as a prison. Products of Kellogg have become necessity of many people.
The strengh of the signs of recognition packaging, logo, codes, etc. Here bad ads mean those ads which are not according to the legal requirement of the country.
Consumers just have to add milk. As we discussed above that trade and advertising both are necessary for an effective promotional activity, Kellogg used advertising as well in this event. The packaging constitutes one of these signals, perhaps the most important. Consumers are the main focus of promotions of Kellogg.
While talking about targeting we find that target market of Kellogg is not one or two countries but Kellogg is targeting all over the world.
Similarly, cultures and behaviors of the different countries are different and a company is required to arrange its promotional activities in such a way so that its target audience can easily accept the brand.
In other words, you get more life, more energy, more light, more well-being. Similarly, Finance and production department also face challenges in branding of the company Rooney, J The colours are different: People need breakfast to start their day; Kellogg segmented them and named this segment Tasty start.
In other words, All Bran is the key to freedom.Kelloggs Special K Consumer Insights Who buys Kelloggs Special K? Kelloggs Special K consumers are generally very high income, Caucasian, and older age. Kelloggs Special K consumers are more likely to purchase Kelloggs Special K during larger pantry stocking trips.
Research the Kelloggs Special K Target Market. Who actually buys Kelloggs. Kellogg's® Special K® Target Market Report Essay Introduction As we know breakfast is one of our daily meals, it is the first meal of the day. However come to this modern era we eat out the lifestyle to makeup our breakfast itself more enjoyable and healthily.
The popularity of Kellogg’s Special K took off about 10 years ago after market researchers discovered that the strongest target market was women who want to lose weight.
Inthe launch of the nutrition and protein-focused products hit the market, and since then, Special K has been a thriving brand for Kellogg. Kellogg and Nestle Cereal Branding 18 Dec Children Ceral Market: Cocoa Krispies VS Chocapic Kellogg’s divided the target segment of children market into four sub-segments.
It analyzes each segments attributes translate them into benefits. Special K focuses on a target market of women who want to be healthy and lose weight.
Special K added special k bars to the product range into target the lucrative female market. The company has gradually introduced a range of flavors and varieties such as Special K bars apple & Pear, chocolate, and Red berry.
Thus, the target market for the product Kellogg’s® Special K® itself is people who require abundance daily nutrients regardless to gender, age, life cycle, occupation, education, religion and nationality barrier.Download