High power, less interested people Keep Satisfied: What financial or emotional interest do they have in the outcome of your work? Management, therefore, needs to communicate plans to them and then discuss implementation issues. However, as the programme proceeds they may become key players.
Adding influence to the Stakeholder Analysis Adding influence lines to the Power and Interest matrix lends a subtlety and depth to your analysis by revealing the importance of stakeholders within each box in the matrix. Stakeholders with low power and low interest can largely be ignored, although this strategy does not take into account any ethical considerations towards those stakeholders.
It identifies stakeholder expectations and power and helps in establishing political priorities. Free course Social marketing 4. An example of a completed analysis is shown below. If you were developing this social marketing campaign, which stakeholder groups would you have to take into consideration?
There may be lack of interest in some parts of government, or influences due to corruption, etc. They are more likely than others to accept what they are told and follow instructions. Who are the stakeholders in a particular issue or activity?
Hide tip ] Discussion There are many stakeholder groups involved. Add your stakeholders to our free Interactive Screen App below. Create your free OpenLearn profile Get the most out of OpenLearn Anyone can learn for free on OpenLearn, but signing-up will give you access to your personal learning profile and record of achievements that you earn while you study.
How to determine interest and power How interested are they? Clearly, those stakeholders with high power and high interest are the most importance. All that you need to know Tuesday, October 22, Mendelow Model It is important for organisations to understand which groups of stakeholders can influence them the most as these stakeholders probably cannot be ignored.
Stakeholders can be both organizations and people, but ultimately you must communicate with people. It should be noted that the classifications are context specific and dynamic, for example, stakeholders in Group C may move in to Group D if their interest in a particular project increases.
The next page takes the stakeholder analysis techniques we have discussed and puts them together using a real example. These key stakeholders be determined using stakeholder mapping. The organisation must keep them informed and watch their power base. The technique is taken from Eden and Ackermann People are often quite open about their views, and asking for their opinions is often the first step in building a successful relationship with them.
You can ask your stakeholders these questions directly.
We do not, however, know about other sources of power such as the ability to influence or exert political pressure. Who else might be influenced by their opinions? Using a mindmap is a great way of analysing stakeholders and many mindmapping tools have collaboration options which allow multiple people to work on an analysis.
Low power, less interested people Monitor: Power Resignation, withdrawing labour, cancelling orders, refusing to sell, calling in an overdraft, dismissing directors, legal action, granting contracts, setting remuneration. Management needs to convince opponents to the strategy that the plans are justified; otherwise they will try to gain power by joining with parties in boxes C and D.
Example You can create your own example of Stakeholder Analysis at work — whether for your current role, a job you want to do, or a new project. What information do they want from you, and what is the best way of communicating with them?
Stakeholder Analysis Mind map template This image is a screenshot of the Stakeholder Analysis Mind map template included with the. Again some generalisations are possible about what will lead to interest, e.
For example, show advocates and supporters in green, blockers and critics in red, and those who are neutral in orange.Over business professionals from a wide range of industries have used our Stakeholder mapping templates.
Learn more Templates included: A complete IT software project Stakeholder Analysis; A complete Construction Project Stakeholder Map; Example Stakeholder Management Plan; Stakeholder Engagement Plan. The Mendelow’s Matrix for stakeholder mapping. An essential strategic project management tool What factors may dictate whether a shareholder may exercise power?
The linear model of communications. An integrated marketing communications framework. Social marketing. This free course is available to start right now.
Figure 4 Stakeholder mapping: The power/interest matrix (Mendelow) Activity 5. Oct 22, · Mendelow Model It is important for organisations to understand which groups of stakeholders can influence them the most as these stakeholders probably cannot be ignored.
The Mendelow framework is used to understand the influence that each stakeholder has over the organisation’s strategy and objectives. These key stakeholders be determined using stakeholder mapping.
Mendelow's matrix is a popular method for performing stakeholder mapping. Mendelow's matrix Mendelow's matrix. Mendelow proposed a matrix to help analyse stakeholders. high personal financial or career investment in what the business does.
Environmental Scanning--The Impact of the Stakeholder Concept A. L. Mendelow The stake-static elements. holder model is clearly an effective basis on which to achieve focus for the scanning changes is not very severe--the stake-holders falling into this category enjoy 1.
simple - complex (homogeneous- little power relative to the.Download