Maybe that is also the case when it comes to the […]. Our mission is to help our customers create value by transforming data and knowledge into strategic advice and efficient communication.
Do the brands get enough support in their marketing efforts? By looking into who the main suppliers are of Opticom international research paper main brands bought, the study also for the first time ever clearly maps the channels through which brands are bought as well as which are the main brands sold by the leading suppliers.
For more information, or ordering of the study, please contact Cecilia Vassal Nyholm at: Since our foundation in we have undertaken hundreds of international assignments across the world. Staples qualified again but shows a strong decrease in its Top-of-Mind index and a loss of few points in all the other indices although the brand did improve its recommendation index.
Is the channel strategy appropriate? Why have other brands with a similar positioning as ours been able to achieve more than our brand? None of these flaws are much of […] Is the pulp market becoming non-cyclic? Do the office paper buyers understand that the things our brands are good at are important?
Hot Topics Will plastic pollution help save the planet? Among the brands qualifying this year, Navigator, Xerox and HP have been evaluated by more respondents in than in and only Lyreco has qualified in all markets in Almost all of these micro pieces of plastics come from discarded packaging; bags, cartons, bottles, trays, wraps, blisters, you name it.
Discovery and Office Depot. In order to improve the brand equity of their brands, brand owners should analyse the individual results for the different sub-indexes — both in comparison to the last survey as well as in relation to other brands — and determine where improvements can and need to be made.
Case stories, references and customer lists will be submitted on request. We know that polymer materials, commonly known as micro plastics, are literarily flooding our oceans, endangering numerous species.
Here are 10 arguments. Your browser does not support the video tag. And sell more pulp? In addition to issues directly related to brand equity, the edition of the survey also studies buying behaviour by looking at buying determinants and drivers for brand choice, relevant communication and purchasing channels, as well as how professional purchasers of office paper view environmental friendliness and which brands that are leading in that respect.
When comparing the ranking for the five countries sampled in versustwo brands are no longer qualifying: To make things worse, the absolute majority of these […] Searching for a new energy paradigm?
Light Opticom international research paper heat are still, after millions of year, a top priority. In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious remark.
Only one pure product brand has qualified on the overall European level: Opticom Group offers global research, consulting and communication.
When looking at the ranking in each individual country, we can see that more brands are qualifying on an individual country level such as Canon and Viking in the United Kingdom, Office Depot in France or Plano in Germany.
While most of the rebranded reseller brands have maintained their position or dropped in the ranking, it is still clear that the majority of the brands in this top list are corporate brands.
The survey has an overall purpose to identify and track:Opticom International Research (Opticom) has announced the results from the third independent pan-European study evaluating “The Top Suppliers of Office Paper. Opticom Group offers global research, consulting and communication.
Opticom International Research, Opticom Consulting and Opticom Incite Communication. This is Opticom Group. Facts and figures. Opticom International Research.
Opticom International Research is a leading global market research and consulting firm with the mission to help their customers make better business decisions. Sincethey have been dedicated to serving clients within the pulp, paper and board industry with customised research services focusing on commercial and marketing related issues.
Opticom Consulting and research. Main menu. Skip to primary content. Skip to secondary content. Home; About us. About us; Career; Contact; A global player is needed to get full insight across international markets. IKEA: Continuous market research is absolutely crucial for a sound business development Annually Opticom.
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