The first parts will analysis the current situation of Colgate. This is due to a very successful marketing strategy of the company in the past. To optimize purchasing, logistics and sourcing processes Colgate has integrated SAP technology. The markets in industrialised countries are largely saturated.
The personal care industry is mostly controlled by these companies. In the United States, one of the Strategic marketing paper on colgate palmolive company largest consumer markets, Colgate is the market leader in toothpaste sales with a market share at To built credibility among the consumers Colgate cooperates also with dental professionals.
Furthermore Colgate offers premium products which mean the consumer is willing to pay a high price for the product in order to receive high quality products.
Up to the present the company could acquire first-class technological know-how. If there is a growing population rate worldwide or in local markets, the need for oral hygiene products increases.
Today the world population is approximately 6. This leads to cost reduction and can be seen as a significant advantage.
Local management has the know-how and experience needed to reach consumers in these vast markets with a wide range of quality products Colgate-Palmolive Annual Reportp.
List of References 1. But the business was later expropriated by the Left Wing government. The most recognizable product line is oral care, including 31 different toothpaste products. Furthermore Colgate has built up trust with the cooperation with dental profession and this has contributed to Colgate toothpaste being the brand recommended and used most often by dentists worldwide Colgate-Palmolive Annual Reportp.
At the end of the first part the competitive advantage of Colgate will be mentioned. Nowadays Colgate also holds patents on special ingredients such as Tricolsan and Copolymer which guarantee an anti-bacterial effect and differentiate their products from competitor products.
It started an above average profitability operations in Argentina and made strong returns in years. This cooperation ensures greater availability to their products as well as to provide the right assortment of products with best visibility in each store.
Because of the globally presence of Colgate, there will be 2. On the one hand in order to gain more market share within this industry, the only way is to take it away from one of these competitors.
While micro environment factors such as competition norms impact the competitive advantage of the firm. Colgate is affected by all external environment factors listed in the following table.
This mix is organised into five major product lines: Colgate-Palmolive Company is operating in Personal Products in more than dozen countries and expose itself to different types of political environment and political system risks.
Risk of military invasion Level of corruption - especially levels of regulation in Consumer Goods sector. Spanish oil giant Repsol had to face a similar instance. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.
Operating in more than countries the company is not depending on one single market. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc.
Efficiency of financial markets — Does Colgate-Palmolive Company needs to raise capital in local market? The report is divided into two parts.
Personal leadership also include three fundamental global values of the company: The achieve success in such a dynamic Personal Products industry across various countries is to diversify the systematic risks of political environment. With year of experience in the business of personal care the company gained a distinct competitive advantage and became a world market leader.
The very strong brand image is attributed to the simplicity of the products, by giving the consumers an all-in-one solution as well as by setting tooth care trends through innovation Haig, M. The macro-environment factors can impact the Porter Five Forces that shape strategy and competitive landscape.In more than countries people are using the products of Colgate in the brand name as Colgate, Ajax, Palmolive, Soft-soap, Some Hill’s Science diet products.
Colgate is the maximum used product by the customers and the company focus more in the production of Oral care, Household care, Personal care products and many more.
A Strategic Analysis of Colgate´s toothpaste product line - Marketing Strategy - Alexander Berger - Research Paper (undergraduate) - Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media - Publish your bachelor's or master's thesis, dissertation, term paper or essay.
Marketing strategy: To develop a marketing strategy is a vital for any business because it is a procedure in which an organization concentrate its limited resource on there opportunities to increase sales and get there best from it as an advantage.
COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $ billion global company serving people in more than countries and territories with consumer products.
Colgate Palmolive Company's toothpastes and brushes strategy product paper Marketing ManagementExecutive Summary:The toothpaste and brush market is changing rapidly due to advanced technologies being used.4/5(2).
It is marketing its products in more than countries and territories under some internationally recognized brand names as Colgate, Ajax, Palmolive, Softsoap, Some Hill’s Science diet products.
Colgate Palmolive is leading product consumer product company focused on Oral care, Household care, Personal care and many more.Download