For many prospective investors, it is the only part of the plan they will read, as most investors will base their initial decision on whether to read further based on the executive summary.
Then work to accomplish your secondary objective by focusing on your readers. More from this series: Once your Summary is complete, you can use it as an outline for the rest of your plan.
What to Avoid The executive summary should be written in an interesting way, and not as an outline, a list of elements or as a table of contents to the business plan. Yet it must also include enough information that investors can see the potential behind your business without having to read the entire plan.
Those employees will be attracted through competitive wages as well as discounts products and services. Many summaries begin with a statement of the purpose of the company or incorporate the company mission statement.
The business plan should also avoid using exaggeration or hype, as this will lower confidence and the credibility of your business plan. Market Opportunitiespeople visited the George Washington National Forest during the last twelve months. It should avoid simply restating parts of the business plan, and should stand alone as an introduction to your business.
Also keep in mind this example focused on the rental business, so a description of products was not included. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Financial Projections Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales. Our projections are based on the following key assumptions: Acquiring the right location? The executive summary should not be simply cut and pasted from the entire plan and should sound fresh.
Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country.
Keep in mind this is just a made-up example of how your Summary might read. Just make sure your sizzle meets your steak by providing clear, factual descriptions. The executive summary is a crucial part of the business plan.
In short, make readers want to turn the page and keep reading. Provide some sizzle in your Executive Summary Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.This article is part of a series on how to write a great business plan.
The Executive Summary is a brief if your Summary cannot clearly describe, in one or two pages, how your business will. The executive summary component of a business plan is to describe: c.
the 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful Executive summary of a business plan has to include a brief explanation that will make the reader understand the overall part of your business just 5/5(3).
The executive summary of the business plan needs to capture the reader's attention and get them reading the rest of the plan. Here's how to write one. The executive summary of the business plan needs to capture the reader's attention and get them reading the rest of the plan.
Business model - describe your products or services. The executive summary component of a business plan is to describe _____. The 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful Korey is planning to.
The executive summary is a crucial part of the business plan. It is a synopsis of the main points of your business plan, highlighting the key features. This is usually the first part of your plan that prospective investors will read and it must be interesting and concise.
A business plan can take many forms depending on your business type. It describes products and many other details, but most plans will include these components.
Main Components of a Business Plan. Author: Scott Ferguson. Executive summary This is your five-minute elevator pitch. It may include a table of contents, company .Download